Energy Corridor Launches Branding Campaign to Raise Profile08/23/2012
Les Lee, media relations
12777 Jones Rd, Suite 175
Houston, TX 77070
HOUSTON, Aug. 23, 2012 – The Energy Corridor District has teamed up with eSiteful Corporation to launch a new branding campaign to position the Energy Corridor as a leadingcenter for the energy business in Houston and a premier residential area characterized by energetic and healthy lifestyles. The campaign is linked to the District’s strategic plan for growth in the Energy Corridor, which today has more than 300 companies and 78,000 employees, ranking it third in employment size in the region.
The theme of the new branding campaign “The Energy Corridor…Where Energy Moves”, is cleanly and brightly designed into a series of new marketing initiatives. The District’s newly redesigned website, which launches today at www.energycorridor.org , reflects the district’s leading-edge urban design and the benefits of a master-planned business district. With a user-friendly design, new sections and all new photography, the web site features directories, maps, calendars, news and other information about the many benefits of this dynamic district in West Houston.
Subsequent marketing will include an email blitz, online advertising, new print materials, an electronic newsletter and a social media campaign.
Commenting on the new campaign, Energy Corridor District General Manager Clark Martinson said, “The new theme supports The Energy Corridor's active lifestyle,pro-business growth and the continued energetic development of this important district”.
About TheEnergy Corridor District
Created in 2001 by the Texas Legislature, The Energy Corridor District (Houston Improvement District #4) works to enhance the community’s quality of life and sense of place by implementing mobility, public safety, streetscape and business development initiatives. The Energy Corridor District consists of over 1700acres that extend along both sides of Interstate 10 from Kirkwood to west of Barker Cypress and along Eldridge Parkway from north of IH-10 to south of Briar Forest.